Meet Beau

Every great story has a bear in it somewhere.

Beau is ours.

He began as a piece of love — something personal and quietly meaningful — and grew, slowly and beautifully, into the bear he is today. That is the truest thing about him.

Beau is the signature Noellie bear. Round, fluffy, warm, and always dressed for wherever the story takes him. He is not just a plushie — he is a character. The kind that shows up in different outfits for different seasons but is always unmistakably himself. The same warm brown fur, the same sweet face, the same steady and gentle presence. Like the best kind of companion.

This summer Beau has a new look. His name is Beau by the Blue — white knit sweater with a tiny navy whale, navy cap, bare paws, ready for the coast. And every single purchase of Beau by the Blue goes directly to the Noellie Foundation in support of our mission and programs.

Because Beau has always been about more than something soft to hold. He has always been about showing up for the things that matter.

Welcome to the family, Beau. We are so glad you are here. 🐻🌊