The Noellie Americana Summer Collection & The Noellie American Heroes Program

* The above photo taken two weeks after September 11th, Rory Noelle (Founder) and her mother the morning of her deployment.

The Noellie Americana Summer Collection & The Noellie American Heroes Program

The Noellie Americana Summer Collection is here — and with it, something bigger than anything we have ever done at Noellie before.

Every piece in the Noellie Americana Summer Collection was designed with intention. The soft navy hoodies. The coastal crewneck. The little bear waving his flag. The Freedom Cap sitting in the sand. Each one is a love letter to this country and the people who make her great. But one piece in particular carries a purpose that goes beyond fashion, beyond product, beyond anything we could put a price tag on.

That piece is The Freedom Hoodie. And it exists because of The Noellie American Heroes Program.

The Noellie American Heroes Program

At The Noellie Foundation, we believe that every child deserves to feel seen, loved, and held — and that the families who sacrifice the most for this country deserve to know that someone is holding them too.

Alongside the launch of the Noellie Americana Summer Collection, The Noellie Foundation is proud to introduce The Noellie American Heroes Program — the newest initiative under The Noellie Foundation, created to serve the men and women who have worn this nation's uniform with honor.

Through this program, The Noellie Foundation will provide support to veterans in need, military families navigating extraordinary circumstances, and the families of soldiers who gave their lives in service to this country.

Because freedom is not free. And the people who pay its price deserve more than our gratitude — they deserve our action.

The Freedom Hoodie

The Freedom Hoodie is our first step. In classic navy with an American flag and Noellie embroidered over the heart, it is quiet pride done perfectly. Clean lines, an oversized fit, the kind of hoodie you reach for on cool summer mornings and never want to take off. But what makes it more than just a sweatshirt is what it stands for. A portion of every Freedom Hoodie purchase goes directly to The Noellie American Heroes Program — because we believe that what you wear can be a statement of what you stand for.

The Noellie Americana Summer Collection launched tonight, but on June 14th — Flag Day — in honor of the 250th birthday — we begin the great work of The Noellie American Heroes Program.

To every veteran, every military family, every Gold Star family — this program is for you. You are not forgotten. You are seen.

And you are, always, our heroes.

The Noellie Foundation